The DURAG GROUP is a leading supplier, developer and manufacturer of products for combustion systems in commercial and industrial plants, environmental monitoring and traffic sensors. A durag is a type of hair covering used by Black people to help protect their hair and maintain a wavy hair texture. Each RICH MNISI offering presents a new dimension of this duality from the designer’s distinct point of view, celebrating culture, heritage, and the common human experience. The brand is the artistic manifestation of a bold vision – a vision inspired by sources beyond fashion, including film, music, art and nature, delivered through an innovative design process that champions superior craftsmanship.
Durags represented pride in natural hair, decades before hashtags existed. This ritual continues today, with #wavecheck videos all over social media. Each clip containing groups of young people proudly showing off their 360 waves (when their curl pattern creates a wave effect that wraps around their entire head). This has taken the style to new heights, turning into a friendly competition. Durags made it cool for Black men to care about the appearance of their hair.
Durags can be made out of a few different materials. Some are actually helpful to keeping your waves on swim, while others are meant to be more of a fashion statement. If you’re looking for a material that offers great hair protection, look for silk or satin durags. Velvet is another popular choice and most of the durags with this material have some sort of lining inside that’ll keep your hair products from absorbing into the material. Create the hairstyle of your dreams using our durag waves, models suitable for all hair types to support you during this long process.A true haircut at the height of fashion, waves continue to be talked about and are increasingly becoming part of the style of young men with a streetwear look.
They can be mundane or street couture masterpieces—it’s always the same energy. Even if you never leave the house in one, you can’t deny the importance of a good durag. It’s the epitome of creating something from nothing. It’s undeniable that high fashion has found inspiration from the durag.
Announcements, new products, promotions and much more will be sent directly to you by email. Rest assured, all eyes will be on you every time you wear your durag. This durag is the one you need to allow you to look better and raise your status with those around you thanks to its stylish side which is very popular on the market. The rapper Baby Keem, with a feature from Travis Scott, released a single in 2021 with the name “durag activity”.
Centuries ago, the aubergine hue symbolized wealth and luxury, commonly adorning the clothing of nobility. The aubergine pearl, coupled with the gold durag, embodies a powerful narrative of heritage, pride, and elegance. The durag, originating as a means to maintain and protect hair, has transcended its utilitarian roots, evolving into an emblem of resistance and cultural pride within the African-American community.
They’re smooth, lightweight, durag and leave zero hair marks. Born from the pulse of African-American culture, we know that durags and bandanas are more than pieces of cloth. It’s a crown saluting our roots, journey, and future.
Companies like So Many Waves were credited for selling their version of the durag in the late 1970s, calling theirs the “Tie-down.” It became a necessary tool for Black men, used to train their curl patterns or to lock down hairstyles during sleep. The durag remained exclusively functional until the 1990s, when it started to become a symbol of inner-city Black culture. Years before the fashion industry took notice, it had become fashionable in the streets. The durag transitioned from a haircare item into a legit style accessory, most notably popularized by hip-hop and reflected on the heads of men and boys throughout the country.
These durags are legit the comfiest things ever. The elastic is just right, and the fabric feels like heaven. What came out was the SilkyDurag you now know—crafted with premium fabrics, popping in styles that turn heads, and made with the kind of love and excellence our community deserves.
I also understand why they’re such a recognizable object of personal style. Admittedly, I used to have a different durag to match every outfit (I have the family photos prove it). They have an ever-evolving influence and a legacy that is being handed down to newer generations. There are now festivals dedicated to them, with hundreds gathering in appreciation of the durag.
There have been subtle, and not so subtle interpretations on the runway (they were the talk of F/W 14 Rick Owens show). However, pulling it off takes a swagger that can’t be borrowed. Solange Knowles effortlessly wore a halo adorned durag to the 2018 Met Gala.